I shape thoughtful digital experiences with sharp questions and sharper instincts.

Selected works below ↓

A soft pink circular shape with a glowing or radiant effect.
Soft purple background with circular gradient and glowing outline.
A large blue circle with a gradient background.
A glowing orange and red circular shape with a gradient effect, resembling a fire or heat source.
A pink circular shape with a glowing outline.
A blue circular object with a darker blue center, possibly a button or a badge.
Blue circular button with a small white arrow pointing to the right in the center.
Interior of a boutique store featuring shelves with shoes, accessories, and clothing items, with track lighting and a large mirror on the right wall.

LVMH

01

VIP Clientelling - User Experience and App Design

Rethinking how to serve VICs by developing a strategy and toolset for client advisors that combined deep customer insight, appointment tracking, and AI-powered support in a single, seamless POS experience.

Full Project
Three designer handbags displayed on white marble pedestals against a pink background, featuring YSL logos and different styles including faux fur, marble pattern, and animal print.

Saint Laurent

02

Digital Asset Ecommerce - Loyalty Strategy and Marketplace Design

Investigating the promise (and peril) of Web3 with Saint Laurent by designing an NFT marketplace and connecting customer data, giving Kering a scalable blueprint for digital exclusivity, even after the hype faded.

Full Project
Group of four diverse young adults working together on a project, smiling, with markers and paper in an office or classroom setting.

IDEO 101

03

Event Development - Branding and Facilitation

Designed and facilitated IDEO’s global onboarding program, IDEO 101—blending team-based design challenges with storytelling and visual systems that introduced new hires to the firm’s culture and process.

Full Project
A woman recording a beauty or makeup tutorial on her phone, surrounded by makeup products, brushes, and a sign that says "Like, Follow, Subscribe" in a bright, cozy room.

L’Oreal

04

Consumer Engagement - Strategy and Site Design

Exploring how everyday customers could become powerful brand advocates by building a personalized experience site and a micro-influencer strategy that redefined their approach to social commerce.

Full Project
Two young women outdoors looking at a smartphone and smiling.

Naomi Knows

05

Wellness Education App - User Research and Design

Naomi Knows is a mobile app designed for—and with—teen girls, created in partnership with Johns Hopkins’ Growing Girls Project. It offers anonymous, friendly health guidance in a format that feels personal, private, and intuitive.

Full Project
A collage with various vintage black and white and color photographs, colorful textures, and white doodles. Includes people, flower patterns, and abstract shapes.

The Now

06

Communications Journal - Art Direction and Copywriting

Redesign of IDEO’s internal newsletter, The NOW, to better reflect the voices, events, and creative culture of our global studios—boosting open rates by 30% and reconnecting a far-flung team through stories worth sharing.

Full Project
Two women wearing helmets and gloves working together to saw a fallen log in a forest with tall pine trees and mountains in the background.

Sierra Club Service

07

Pro Bono Project - Branding and Logo Design

Sierra Club Service organizes backcountry volunteer trips focused on trail work, conservation, and restoration. As a trip leader and designer, I took on a pro bono rebrand to help the group better reflect its mission of stewardship, community, and hard work.

Full Project
Digital tablet displaying promotional artwork for the 2020 Enrolling Opengly, featuring colorful cartoon characters and stylized text, placed on a wooden desk with a small potted plant, wireless earbuds, and a stylus nearby.

The Fits

08

Educational Communications - Branding and Publication Design

To make benefits comms more human, we created The Fits—a cast of friendly monsters who helped IDEOers navigate Open Enrollment with a little more clarity (and a lot more personality).

Full Project