I shape thoughtful digital experiences with sharp questions and sharper instincts.
Selected works below ↓
LVMH
01
VIP Clientelling - User Experience and App Design
Rethinking how to serve VICs by developing a strategy and toolset for client advisors that combined deep customer insight, appointment tracking, and AI-powered support in a single, seamless POS experience.
Saint Laurent
02
Digital Asset Ecommerce - Loyalty Strategy and Marketplace Design
Investigating the promise (and peril) of Web3 with Saint Laurent by designing an NFT marketplace and connecting customer data, giving Kering a scalable blueprint for digital exclusivity, even after the hype faded.
IDEO 101
03
Event Development - Branding and Facilitation
Designed and facilitated IDEO’s global onboarding program, IDEO 101—blending team-based design challenges with storytelling and visual systems that introduced new hires to the firm’s culture and process.
Naomi Knows
04
Wellness Education App - User Research and Design
Naomi Knows is a mobile app designed for—and with—teen girls, created in partnership with Johns Hopkins’ Growing Girls Project. It offers anonymous, friendly health guidance in a format that feels personal, private, and intuitive.
L’Oreal
05
Consumer Engagement - Strategy and Site Design
Exploring how everyday customers could become powerful brand advocates by building a personalized experience site and a micro-influencer strategy that redefined their approach to social commerce.
The Now
06
Communications Journal - Art Direction and Copywriting
Redesign of IDEO’s internal newsletter, The NOW, to better reflect the voices, events, and creative culture of our global studios—boosting open rates by 30% and reconnecting a far-flung team through stories worth sharing.
The Fits
07
Educational Communications - Branding and Publication Design
To make benefits comms more human, we created The Fits—a cast of friendly monsters who helped IDEOers navigate Open Enrollment with a little more clarity (and a lot more personality).